Saturday, December 3, 2011

Beethoven did an Overture, Guerlain a scent

     not bad 
     for a lad
     who couldn't
     come out

I remember, some dozen years ago,
being astounded when Guerlain an-
nounced the men's fragrance with
this portrait. Instantly, the im-
age struck me as spot-on; but why,
even from the land of Grétry, did
a scent emerge to commemorate this
personality? Rather than quibble,
Guerlain did a very Coriolanic 
thing - they simply renamed their
product, soul of a hero.

William Shakespeare
op. cit.

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